The  Dozen Details

12 website-related decisions to make when starting a new business

LOGO

Nike has the swoosh, NBC has the peacock. If you want a logo, now is the time to think about it.

BUSINESS NAME

There's more to choosing your business name than you might think.

SHOPPING

Are you selling merchandise from your site? How is that going to work?

BLOG

A blog builds a relationship with your customers no matter what line of work you're in.

DOMAIN NAME

The world of domain names is a crowded one, with most of the .com titles taken. What are your options?

EMAIL ADDRESS

Do you want one directly tied to your website? Your own name or something more generic?

TAGLINE

Different from your business name, a tagline is a few extra words that tell what you do (if it's not immediately obvious from your name).

DESIGN

Color scheme.  Font choice.  Layout. Usability.  Design tells a story and can welcome visitors or drive them away.

IMAGES

Will you need professional photography, like a head shot or product photos? Most websites have pictures.

SOCIAL MEDIA

You may not like it, but it's here to stay and it's where the next generation of customers are.

BUSINESS CARDS

There is still a place in today's world for business cards and they should match your website stylistically.

PHONE NUMBER

Are you using your personal phone? Or will you get a separate one for your business?

Jennifer Walker

jennifer@takethenextstep.design

484-885-7972

Phoenix, AZ

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