
The Dozen Details
12 website-related decisions to make when starting a new business
Nike has the swoosh, NBC has the peacock. If you want a logo, now is the time to think about it.
A blog builds a relationship with your customers no matter what line of work you're in.
The world of domain names is a crowded one, with most of the .com titles taken. What are your options?
Do you want one directly tied to your website? Your own name or something more generic?
Different from your business name, a tagline is a few extra words that tell what you do (if it's not immediately obvious from your name).
Color scheme. Font choice. Layout. Usability. Design tells a story and can welcome visitors or drive them away.
Will you need professional photography, like a head shot or product photos? Most websites have pictures.
You may not like it, but it's here to stay and it's where the next generation of customers are.
There is still a place in today's world for business cards and they should match your website stylistically.
Are you using your personal phone? Or will you get a separate one for your business?