• Jennifer

Why you hire a writer


Seriously. What on earth is this guy saying?

Did you read that? More power to you if you could make any sense out of it. A friend's boss texted that to her team and she was so relieved that she didn't actually have to do anything because she had no idea what her boss wanted.


If you are a native English speaker and this is how you communicate, step away from the keyboard and hire a writer.


Just because everyone CAN write doesn't mean they can write WELL. I can do math and follow directions but I hire someone to do my taxes. There's no shame in not being talented in every arena.


Your website might be a potential customer's first impression of your business. If your site doesn't clearly communicate what you offer, that customer will go elsewhere - usually in less than 10 seconds.


You can - and should - have some pretty pictures. Your site should be pleasing to the eye.


But every visitor is going to READ what you've written and make instant judgments about you when they do.


Every visitor to your site came with a purpose, and if they can't quickly fulfill that purpose with the information you've presented, they will leave.


Imagine if the guy who wrote that text wrote the landing page for a website - you'd leave in a heartbeat.


Your site's details need to be presented in a clear, concise, logical manner. If writing isn't your thing - because you're a carpenter or an accountant or a dog groomer or whatever - then find someone whose thing IS writing. And hire them to write the content for your website.


Good website design weaves together a handful of elements - maneuverability, imagery, and content - and different designers will argue which is most important. But regardless of which you think takes the #1 slot, comprehensible content is a must.



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Jennifer Walker

jennifer@takethenextstep.design

484-885-7972

Phoenix, AZ

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