My two cents on . . . social media
Updated: Apr 8, 2019
If you’re over 40, you might be groaning a bit on this one, too. But yes, your business should absolutely have a social media presence. With every passing day, more and more people search social media outlets to find their next handyman/gluten-free baker/personal trainer. In addition, like a blog, it’s another way of building authority in your field and long-term customer relationships, both of which will translate into revenue.
In the same way that people use the internet to find and evaluate businesses to hire, people use social media. The three most popular are Facebook, Instagram, and YouTube, but you should choose a platform on which you are most comfortable in order to avoid looking like you’re trying too hard. And, no surprise, Facebook skews older and Instagram skews younger. If your business targets the over 55 crowd, you can probably hold off on Instagram for now, but if you want teens and 20-somethings, don’t waste your time on Facebook.
Depending on your line of business, amount of available time, and inclination, you might also consider Twitter, LinkedIn, and Pinterest. (I'm doing a ton of research into Pinterest for small businesses these days and am really intrigued.) But what you don't want to do is ALL of them. If you do that, you won't have any time to do your actual job.
And as with blogging, you want to show up consistently. It doesn't have to be every day (although that would be nice), but it should be every something. At first, if you're like me, you'll just kind of wing it. Eventually, though, you'll realize what a time suck it is to do it that way, so you'll transition into planning and scheduling your social media. (I know - it sounds ridiculous. But remember, this is for your business, not your family vacation photos.) You might spend one afternoon, once or twice a month, planning and scheduling out all of your posts for the next two to four weeks. There are even classes and programs and gurus you can consult to get instruction and inspiration and templates and more for all of your social media efforts.
What everyone in the world of digital marketing agrees upon is this - be patient. Don't expect three days of Instagramming to generate 10 new clients of thousands in sales. You have to stick with this, regularly and consistently, for months, before you can expect to see any results. (Ugh! That's pretty daunting, isn't it?)
It will feel like shouting into the wind - at least it does for me. But I'm doing it anyway. Because I'm a #entrepreneur.