My two cents on . . . photos
You will need photos! When was the last time you went to a website that had zero photos? Professional quality authentic photographs are ideal. If you’re handy with a real camera, or have the latest and greatest cell phone camera, you might be able to take pictures yourself. If not, you’ll need to find a photographer to help you out. Crisp and beautiful photography is particularly important if you are selling products, perhaps slightly less so if you provide a service.
Do you have a head shot? Much like a blog and social media help a customer feel like they know the real you, a photo will help them connect with you, too. What this photo looks like will depend on your business. If you’re selling ski lessons, a shot of you decked out in ski gear on a mountain would be lovely. But if you’re running a daycare, get out of the ski duds and get a professional head shot taken (or use your playroom as a backdrop).
If you're looking for high-quality but free pictures, I suggest unsplash.com. It's my first stop when I need stock photography that doesn't look like stock photography. It can't provide you with a head shot or product photos, but it can give you lovely images to pair with your blog posts, like this one here:
Study after study tells us that photos engage people more than words; as a writer, this makes me sad, but I get it. The internet is all about speed and us humans can process images much more quickly than words.
The bottom line is that good website design includes good photos - that applies to everyone, not just women and entrepreneurs!